How to use a color wheel

Mar 23, 2022 | Framing, Professional Series

We talked about color theory basics in a recent article. Today, let’s explore how we can use the color wheel in the subject of our interest—picture framing. Johannes Itten’s 12-part color wheel is considered the most popular in the world, widely used in painting,...

Color theory basics

Oct 22, 2020 | Framing, Professional Series

Color is experienced not only visually, but also psychologically and aesthetically. Therefore, color has always been studied as a complex phenomenon. Physicists examine light waves, measure and classify colors;  chemists create new pigments for paints;  physiologists...

Is Instagram good for marketing and selling your art?

Dec 18, 2019 | Professional Series

Instagram has collected over a billion users since 2010. This huge and very visual platform is excellent for selling art. Vogue magazine called Instagram the “World’s Most Talked-About New Art Dealer” and here is the reason: studies have shown that Facebook and...

Guidelines for watermarking your artwork and photos

Dec 18, 2019 | Professional Series

The history of the watermark starts long ago in the thirteenth century. Invented in Italy, the watermark aims to protect currency, postage stamps, and government documents from copying. Watermark standards haven’t changed much since then. A watermark is still a...