Professional articles for artists

The business of art
See All Articles
Color Theory Basics

Color Theory Basics

Color is experienced not only visually, but also psychologically and aesthetically. Therefore, color has always been studied as a complex phenomenon. Physicists examine light waves, measure and classify colors;  chemists create new pigments for paints;  physiologists...

Is Instagram good for marketing and selling your art?

Is Instagram good for marketing and selling your art?

Instagram has collected over a billion users since 2010. This huge and very visual platform is excellent for selling art. Vogue magazine called Instagram the “World’s Most Talked-About New Art Dealer” and here is the reason: studies have shown that Facebook and...

Guidelines for watermarking your artwork and photos

Guidelines for watermarking your artwork and photos

The history of the watermark starts long ago in the thirteenth century. Invented in Italy, the watermark aims to protect currency, postage stamps, and government documents from copying. Watermark standards haven't changed much since then. A watermark is still a...